The concept of correlation is something that, as an NFL post-production manager, I encounter on a regular basis; whether it's evaluating hours of video content from various sources (player mic, coach, crowd noise), determining which storylines fans are most interested in, and making sure all of these elements come together for a cohesive viewing experience. Within my world: The more engaging camera angles we use, the higher the likelihood a clip performs well online The more

As a content creator and videographer who works closely with athletes, I have learned that great storytelling does not begin with the camera rolling, but by asking great questions. Whether that's a brand campaign or a documentary-style feature, knowing when to use qualitative versus quantitative research helps me tell stories that connect and perform. Probe the subject: Qualitative Research When launching a project, I use qualitative research to explore the why, the motivati

The importance of Marketing Research stems far past the base interaction s most people consider with customers within conducting a business. Within marketing, it is important for all to remember that brand customers aren’t merely the individuals who purchase their product for their leisure—customers are often partners, businesses, and even employees. Marketing research could be the bridge that connects brands to a side rooted in evolution and profit for the company. Understan

I think teaching marketing to kids before the teenage years will encourage creativity, awareness and confidence. Through TV shows and...

AI has arrived—it is no longer a thought of the future. With that said, it is evolving the construction of media marketing as we speak....

Within the sports films industry, it’s all about attention to the detail. It's all about engaging and connecting with fans. Nevertheless,...

While developing my website, I relied on trial and error to develop my final website. One of the hardest decisions was deciding on my...

Throughout my journey as an adult, I’ve quickly noticed the common trend that a good number of humans tend to fall under. It goes back to...

This past August, I was blessed to achieve my one year anniversary of being employed by the Miami Dolphins. Beginning my Dolphins career...

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Within the world of marketing, the ultimate goal is to sell your business so successfully that it results in an intentional purchase by...

Over the past 4 years, every May, thousands of spectators of various demographics travel to Miami, FL, to experience one feeling—thrill....

Embarking on freelance content creation in 2021, I lacked the marketing knowledge related to numbers that would best position me to...